We think a lot about design, but we think more about the message. We lose sleep contemplating the ways we can change the fashion industry -- and how we can encourage others to shop more consciously.

We’re not just a clothing company. We’re a team dedicated to changing the way people think about fashion and consumption.

We believe in our responsibility to start asking questions: about how clothes are made, who makes them, and why we’ve become a culture that measures success in material things.

So, we’re starting a movement -- based upon a heightened awareness that asks, why do we take from the earth so willingly, but so easily forget to give back?

1. Share, share, share.

It sounds redundant and market-y, but this is going to be a viral revolution. We need to start conversations about how our clothes are made, used, and thrown out -- and we need you to chime in. Send us your thoughts. Share articles you find. Re-post anything you dig. 

2. Get on the list. 

We send out a weekly update of what's going on in the {r}evolution. As our purpose and mission develops, we hope to bounce ideas off of this community and together, create real, measurable change in the apparel industry. 

3. Check out some of the people, places, companies, videos, and websites that have changed our perspective forever:

                              Story of Stuff                                slaveryfootprint.org                 Pagaonia's Common Threads                   "Cradle to Cradle"

                                      NAU                                    Summer Rayne Oakes                             "Deep Economy"                                  Fibershed

                                   HOLSTEE                             "Let My People Go Surfing"                           Kate Fletcher                                   Safia Minney